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You can sign up without a BlendCard during registration, and pick up a BlendCard in the future. In the meantime, you can start redeeming coupons and earning rewards by providing your mobile number associated with your account in-store.
To get a BlendCard, go to any participating BlendCard business and pick up a card. When you log in next time, you'll be asked to enter your card number to tie that card to you account.